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Confused buyers don't buy. They stall. Make sure your team is consistent with how it describes your Unique Value Proposition to remove friction and scale your growth effectively.
Who is our Ideal Customer Profile (ICP), and how was it developed?
Grow through replicating your Ideal Customer Profile.
What is your primary GTM motion (e.g., product-led, sales-led, channel-led), and how do we support it?
Make sure your talent pool is aligned with your GTM motion.
What is our primary GTM motion (e.g., product-led, sales-led, channel-led), and how do we support it?
Leaders - be thinking across your company and GTM organization. Tie them all together so as the waters rise, no department is sinking due to the support of the others.
Coordination and clear communication across the entire GTM organization (interdepartmental collaboration) is critical for exceptional results.
GTM Leaders need to drive this communication deep into the organization and test on it from time to time.
Are you involved in or being sold on a GTM "Best in Class" Assessment? If yes, maybe we should visit. Or at least listen to this video.
May 2025
When you need great content about AI, Go-to-Market, Business Leadership, Sales, and other critical-to-my-business topics...come here!
REVGEN - The SMB Go-To-Market Guide 2025 by REVGEN (pdf)
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