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REVGEN
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Blog
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Privacy
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Meet the B2B Sales Growth Expert – Lawrence Meyer

             

EDUCATION | SALES TRAINING

  • University of Illinois, Economics
  • Stanford University, Graduate School of Business, Innovation and Entrepreneurship Focus
  • VineyardUSA, Leadership Institute 
  • Dale Carnegie Sales and Leadership Essentials
  • AMA - Finance 
  • AMA - Strategic Planning
  • AMA - Sales Compensation
  • W. E. Deming CQI Leadership Training
  • Karrass Effective Negotiating
  • Lake-McLean Leadership Through People Skills 
  • Challenger Sales Performance Training
  • MEDDICC Sales Training (4 years)


CSO EXPERIENCE

  • 36 yrs in Sales, Growth, & Business Leadership - Strategic Enterprise, Enterprise, & SMBs
  • Lifted tech company from Start-up to Private Equity to IPO with 2,000 employees over 17 yrs
  • Led international expansion of Iowa manufacturer from $10M to $250M annually over 9 yrs
  • Re-engineered and marketed Iowa-based services provider 30X in revenues over 7 yrs


FRACTIONAL APPROACH

  • Know your business, people, and competitors
  • Review, standardize, and tighten all sales and marketing processes
  • Focus on priorities from your assessment, one at a time, and celebrate each win
  • Manage your team effectively
  • Coach each team member in their mindset and approach
  • Use KPIs to drive expectations that consistent actions create predictable outcomes 


SERVICE BENEFITS

  • Analytical results tracking, providing data to prove wins/losses
  • Lead generation will skyrocket
  • Sales tech is a must in your shop
  • Pipeline conversion will increase
  • Team performance will increase
  • Sales rise; Costs reduce
  • Efficient cost of management 
  • Happier team; Better morale
  • Owner sleeping more soundly


Frequently Asked Questions

Please reach us at sales@rev-gen.com  to answer your question(s).

Small to mid-sized companies in the B2B space with annual revenues between $5M-$50M, having employee counts between 50-500, and marketing within the Technology - (AI, Blockchain, Cloud, Machine Learning, SaaS, Web3) and Manufacturing (Automotive, Chemicals, Food Products, Machinery, OEM, Plastics, etc.) industries.


REVGEN drives impact through strategic planning with Founders and CEOs.


REVGEN's services are provided as an extension of our client's leadership team. This is a long-term relationship designed to grow and scale the client's GTM execution. The standard format includes one half-day per week. This might include weekly team meetings, one-on-ones, data analytics and interpretation sessions, and reserved time with the CEO to provide updates and keep close monitoring.


REVGEN provides well-documented B2B sales leadership expertise, close partnerships with Founders and CEOs, and incredible service only proven by stellar results in the market and better sleep.  


REVGEN is laser-focused on delivering high performance through human resource allocation (put the right butts on the bus and in the right seats), streamline your processes, clearly communicate and track KPIs, and use automation to your advantage wherever feasible. 


Yes, REVGEN offers a free consultation to discuss your business needs and determine if we are a good fit for each other. Call or write us today. 


You can contact REVGEN by phone at (515) 800-7677 or by email at Info@REVGEN.com.


Yes, REVGEN provides full turn-key solutions that cover the entire GTM breadth of processes. This starts with brand awareness and a full menu of digital marketing solutions which continue through demand generation, new client acquisition, and even expanding product footprints (upsells and cross sells) with existing clients. 


CONNECT WITH US

Insight Marketing Success podcast graphic, featuring Lawrence Meyer
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REVGEN, LLC

332 S. Michigan Ave., Chicago, IL 60604 | Innovate@Rev-Gen.com

Phone: (312) 489-1571

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